A colleague was invited to make a speech in Japan. Aware of his reputation as a very good speaker, he was surprised that his audience did not react at all to any of his perfectly timed jokes and witticisms. In fact, the audience did not react to anything he said.
Somewhat put down, he went back to his seat and a Japanese gentleman appeared on the stage. This man had a terrific success! People laughed and applauded, and although the original speaker could not understand one bit of what was said, still he started to applaud, as the man evidently deserved praise for this perfect speech.
He was interrupted by the chairman of the conference, "No no, sir. You must not applaud."
Dumbfounded, he protested: "But why? This man is obviously a very good speaker."
"No sir, you must not applaud. He is translating your speech."
The message is when you communicate, it's not only important to have a very powerful message and content, it's more important that the audience must be able to understand what you are trying to say.
Good communication is making sure the person, who is receiving your message, can fully understand you.
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