Do You Want To Change Your World?

Jobs (left) and Sculley circa 1985

"Do not store up for yourselves treasures on earth, where moth and rust destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven, where moth and rust do not destroy, and where thieves do not break in and steal. For where your treasure is, there your heart will be also."1

Some years ago when Apple Computer fell on hard times, Apple's co-founder and chairman, Steven Jobs, went from California to New York City. "His purpose was to convince PepsiCo's John Sculley to move west and run his struggling company. As the two men overlooked the Manhattan skyline from Sculley's penthouse office, the Pepsi executive started to decline Jobs's offer. 'Financially,' Sculley said, 'you'd have to give me a million-dollar salary, a million-dollar bonus, and a million-dollar severance.' Flabbergasted, Jobs gulped and agreed—if Sculley would move to California. But Sculley would commit only to being a consultant from New York.

"At that, Jobs issued a challenge to Sculley, 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?' In his autobiography,Oddesy, Sculley admits Jobs's challenge 'knocked the wind out of me.' He said he'd become so caught up in his future at Pepsi, his pension, and whether his family could adapt to life in California that an opportunity to 'change the world' nearly passed him by. Instead, he put his life in perspective and went to Apple."2

Let me ask you a question, "Do you want to spend the rest of your life selling "sugared water"—or doing what you are doing today for the rest of your life? Or do you want to help change at least your world?" There's nothing wrong with selling sugared water … or doing a million other things; but there's nothing earth-changing about many of these undertakings either. The question is, "Is what you are doing making a difference in someone's life—or that of many lives—and that for eternity? Do you want to join hands with Jesus Christ and help make an impact on your world? If your answer is yes, he may call you to be a prayer intercessor, to give sacrificially, to change your profession, or he may call you to leave your comfort zone to go out into the world of Christian service.

Whatever you choose to invest your life in, be sure that what you are doing is investing in people's lives for all eternity, and in so doing, storing treasure in heaven.

Suggested prayer: "Dear God, thank you for the tremendous opportunity to serve you while here on earth. Please help me to see what is the best way for me to do this so my life is invested in eternal values—and so I am storing treasure in heaven. Thank you for hearing and answering my prayer. Gratefully, in Jesus' name, amen." 

Dick Innes

1. Matthew 6:19-21 (NIV).
2. Leadership, Spring, 1991, Vol. XXII, No. 2, p. 44.

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The Thread of a Dream

When I was researching the history of the building of the Brooklyn Bridge as a major illustration for the ideas of success and motivation, I became engrossed with the story of how the first bridge was built over the Niagara River near Niagara Falls. You see, to build a bridge over a giant gorge, first you have to get a line over the canyon, from one side to the other. Easier said than done at Niagara Falls.

The engineers couldn’t cross the river in a boat to take the line from one side to the other because the boat would go over the falls. And the airplane hadn’t been invented yet. The distance was also way beyond the bow-and-arrow range, which had been a common method at the time of getting the first line across to build a bridge.

The designing engineer, Charles Ellet, pondered the question until he came up with a revolutionary idea. He decided that, while solving the problem, he would also have some fun and generate some publicity for the project. Ellet sponsored a kite flying contest and offered five dollars to the first person who could fly a kite across the gorge and let it go low enough to the ground for someone to be able to grab the string. In 1849, five dollars was a prize similar to a small lottery today. The boy who won the prize relished his accomplishment until his death, nearly 80 years later.

It all began with an idea and one thin kite string. The kite string was used to pull a cord across, then a line, then a rope. Next came an iron-wire cable and then steel cables, until a structure strong enough to build a suspension bridge was in place.

I’m struck by how that string is like a single thought. The more vivid and clear the thought, and the more you come back to it, the stronger it becomes—like the string to the rope to a cable. Each time you rethink it, dwell on it, or layer it with other thoughts, you are strengthening the structure on which to build your idea, like building a bridge over Niagara Falls. But unlike a kite, there is no string attached to how high and how far your goals may take you. They are limited only by the power of your imagination and the strength of your desire.

Denis Waitley